Example Questions

Do You Need Coaching, or Just an Answer to a Question?

Rich has often been quoted to say that “Most companies wouldn’t have problems, or need coaching, if they had better marketing and more sales.”

Therefore, this $49 fee-based “Answers to Marketing and Sales Questions” section was designed for those that would like to initially test Rich’s expertise and knowledge before any type of coaching commitment.

Below is a listing of the types of questions that Rich often receives from companies. Don’t worry if yours isn’t here. Ask it anyway. If it can’t be answered, your fee will be refunded.

General

I attended one of your seminars (describe which one, or where.) Can I get a copy of the Power Point presentation you used.

Marketing

How can I get my sales force to make cold calls and/or follow-up leads?

Marketing

What’s the latest lead qualification process, and how do I do it?

Sales

Most leads we get from marketing are junk. How can I get them to pre-qualify the leads?

Sales

How can I maximize our reps’ share-of-mind on or products?

Marketing

How can we place our own ad space in publication to save the 15% agency commission we now pay?

Marketing

I know our exhibit house is over charging us for I&D. What can I do to control their cost and third party markups?

Marketing

What should go into a trade show lead fulfillment package?

General

What can I put on my resume to make me look different?

Sales

I have a rep that is not performing, what can/should I do to motivate/replace her?

Marketing

How can I get the sales department to accept/respect what I do for them?

Marketing

How do I select which publication(s) to advertise in?

Marketing

How do I select which trade show to exhibit in?

Marketing

How can I demonstrate ROI from a trade show?

Marketing

How can I bypass the trade show’s General Contractor and save I&D labor expense?

Sales

How can I get past telephone, fax, and email barriers to make an appointment?

General

Which contact management software program do you see companies using most?

Marketing

What is the best resource for trade show related statistics?

Marketing

Is “good exhibit house” an oxymoron, or can you recommend one that is better at providing solutions?

Marketing

Who do you recommend for ”a la carte” creative and design services other than a full-service ad agency?

General

How did you start your own business? I think I’m ready.

Marketing

Print advertising is dead and trade shows are too expensive. How else are companies generating leads?

General

My boss and I are disconnected. How can I re-connect with him/her?

Sales

Lead follow-up has become impossible. Why? And what can I do about it?

Sales

What are the most important factors when considering adding sales people…  direct, or reps?